Barbara Costa of Wise Agent Realty Shares her Success Story

Project Info

Client Barbara Costa
Profession Broker and CEO

Project Description


Barbara Costa, like the office name implies, is an experienced real estate professional with two decades in the trenches. When it comes to the business, she has done it all. From sales and service to marketing and management, Barbara knows the ins and outs of Tri-State area like few others.
So when she decided to strike out on her own, she knew she would need the best tools and systems to attract agents – both new and experienced — to her fledgling office. One of the weapons she already had in her arsenal was “I had come across when it first rolled out in 2013,” Barbara recalled. “The price point was awesome, there were no monthly fees and it came turn-key ready.”
Any broker who has ever been in the business knows that recruiting quality agents is the lifeblood of the industry. So when Barbara opened the doors at Wise Agent Realty a little over a year ago and began the arduous task of recruiting, she needed a strong value proposition.


“When I was putting together my recruiting package, technology was a key component. While management, office atmosphere, experience, local knowledge and professionalism are all important aspects of the business, technology and the costs associated with it are playing a bigger and bigger role.”
Costa recalls that she had paid desk fees for an office-branded website during her years as a top producer at Keller Williams and had a Z57 website prior to that. In both cases, she was spending a minimum of several hundred dollars per month or more. “ offers o much more for so little, just $99 period. It is the perfect pay as you go products. And, when offers use her referral code, saving even more.

We currently have 15 to 20 our 40 agents currently using a site.

But Barbara has further ambitions. “We will be opening a new office in Maryland very soon to increase our penetration and service area in the Tri-State area. will be part of that. She is working on creating an office-themed template to offer to the agents at a discounted price and all they have to do is plug in their info and URL and they will be ready to go. The goal is to add another 50 to 60 agents at the new office.


“ has allowed me to get rid of several expensive programs and put all my efforts into a single program that works well. For the one-time fee of $99, you get a fully functioning website complete with IDX and a CRM system. You can add additional applications as needed from their simple menu of services, all priced at $99 or less. And the live customer service telephone access is worth its weight in gold.

For me. It was a no-brainer. Quality product, incredible price, ready to go, but fully customizable. And’s mobile capability is a must in today’s on-the-go real estate market. One missed call can cost you a client. allows me to concentrate on managing the office, recruiting and assisting staff and agents, providing customer service, marketing, generating leads and closing sales,” Barbara said. “All of the things needed to grow your business in these highly competitive times.”