WebsiteBox Research Suggests 1-in-4 Buyers Search for Homes with a Mobile Device

Posted By
30 Jan 2015

(Toronto) – JAN 30, 2015 – With one-in-four homebuyers checking out real estate websites with a smartphone or a tablet, it is imperative that agents ensure that their professional websites show well on mobile devices, according to Peyman Aleagha, CEO of WebsiteBox, the technology company that provides real estate professionals with complete websites for a one-time $99 fee.

After a National Association of REALTORS®/Google Digital House Hunt study indicated that 89 percent of homebuyers use mobile search, WebsiteBox compiled its own research to help agents understand why a mobile-friendly — also known as responsive — website is so important.

More homebuyers are going mobile: they require access anywhere at any time. If they are in a neighborhood and see a property for sale, they expect to get the listing details immediately, Aleagha said.

Analytics culled from 11,000 WebsiteBox-hosted websites — illustrated in an infographic — revealed that buyers with smartphones (74 percent) and buyers with tablets (26 percent) spend less time on agent sites than do other users. While desktop users typically spend 5:17 minutes on real estate websites, tablet, and smartphone users spend 4:02 minutes and 2:30 minutes, respectively.

All the more reason to make sure your website really pops on a mobile device, Aleagha pointed out. According to WebsiteBox-derived data, the three mobile platforms most often used for property searches are, in order of preference: Apples iPhone and iPad, and Samsungs Galaxy smartphones.

And just where are the most tech-forward house hunters? California, Florida, Texas, Georgia and New York, according to the WebsiteBox research. Homebuyers in Arkansas, Iowa, Delaware, Idaho, and Mississippi are least likely to use mobile search.

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About WebsiteBox:

Launched in January 2013, WebsiteBox is a Toronto-based technology company offering feature-rich, mobile-friendly real estate websites fully integrated with marketing automation capabilities and MLS listing data integration - exclusively build for real estate professionals - for a market leading price of $99. Less than six months after launching as a real estate technology startup, WebsiteBox® was named to HousingWire Magazine’s inaugural RETech:50 list of top real estate technology firms, and has been nominated for the prestigious Inman Innovator Award.