How do you get qualified leads from your website that lead to the closing table? Or, maybe a better question is are you getting as many of those type of leads as you want? I think the answer to that one is always a big NO. The number of leads you reap from your site is directly related to the level of traffic and the interest of the visitors in what you have to offer.
This post is about using video to catapult your site into the top ranks for real estate websites in your market area.
Rule #1: Use YouTube
You’ll be using YouTube for many reasons, but here are a few amazing statistics to get your interest:
- The total number of people who use YouTube – 1,300,000,000.
- 300 hours of video are uploaded to YouTube every minute!
- Almost 5 billion videos are watched on Youtube every single day.
- YouTube gets over 30 million visitors per day.
Those are just a few mind-boggling statistics about the popularity of YouTube. One fact you really need to understand is that once Google bought YouTube, it became a major factor in search engine visibility.
Tip #1: Don't Discount YouTube Search
But, that’s if the searcher even leaves YouTube to search. Tens of millions of searchers do so on YouTube, as videos are more popular than text for getting across ideas for many people. The power of Google has been built into YouTube, so if someone is interested in your market area, real estate or just curious about the area, they will in many cases do their search on YouTube instead of Google.
Rule #2: Cover More than Real Estate
You want to create video content a lot like you do website text content. You want to cover real estate topics, buying and selling, transaction process, market news, etc. However, you also want to cover local neighborhoods, commerce, infrastructure, parks, stuff like that. If a picture is worth 1,000 words, a video is worth a million.
Tip #2: Create Channels for Your Content
In your YouTube account, you can create channels, like subjects or groups of related content. Good content channels for real estate could include:
- homes and land
- neighborhoods and subdivisions
- transaction process (inspections, surveys, etc.)
- local sights, attractions and entertainment
- shopping and cultural locations
- events, especially annual festivals, etc.
By creating channels, you group videos with common content together. You can display a channel so that a viewer can continue to watch videos on the same topic in that channel.
Rule #3: Create Quality Videos
There are a lot of cameras very capable of creating videos with high enough resolution for YouTube. You don’t necessarily even have to create HD quality. However, make sure you create with a resolution that looks good in full screen mode, as that’s how most people watch them.
Tip #3: Use Creator Studio
YouTube provides some great video editing power in their free Creator Studio editing suite. Perhaps the most valuable tool there is video stabilization. You’re out moving around a lot for most of your video creation. You want to get rid of the jumpy video spots to smooth out the watching experience. Once you have the video uploaded, it’s a one-click operation to have YouTube stabilize and smooth the playback.
Rule #4: No Sound is Better than Poor Sound
You can have YouTube remove the audio track of your video, especially traffic noise and other noise not useful to the viewer. Of course, if you’re talking your way through a home showing, that’s different. However, background noise not relevant to the content is distracting.
Tip #4: Use YouTube's Music
For outdoor videos, whether of neighborhoods, nature or the city, a music background is always a good choice. YouTube, in the Creator Studio, has thousands of royalty free approved music clips you can use.
Rule #5: Leverage Your Video's Exposure
If you choose the option to allow embedding of your video in websites, others can then embed it into their websites. It’s not physically hosted on the site, just a viewing window that allows it to play from YouTube. Actually, most viewers will click on the button to jump to view it on YouTube and go full screen. In fact, you’ll also display it on your website using the embed code; it’s easy and fast.
Tip #5: Post to Social Sites
You can then use either the share link or embed code to post your video with comments to your Facebook, Twitter and other social account streams.
Videos are more popular with the vast majority of Web users than reading text, so use the power of video to attract visitors and generate leads.